Spicejet Airlines again came up with a super sale today saying don’t miss out this one. I have noticed over the period in the past few months that the their sale fares are never available. They do announce the lower slab but I never find them on my sectors. They are always sold out. I mean when you announce a sale, please have an inventory ready up so that you don’t disappoint your fliers.
Most of the time I have seen that the moment SpiceJet announces a sale, their competitors follow and offer even lower fares. Surprisingly, the full service carriers are offering matchables low fares. In such a scenario, why would you even choose to fly a low cost? Indirectly by doing this, Spicejet is doing a free marketing for other carriers. When you tend to get disappointed from one, you tend to look out for others and when they fulfil your demand without any effort, it’s a win-win for them and the customers. Customers really don’t mind paying extra from between 500 to 1000 if they get a full service carrier option when compared to a low cost.
For what I think, Coming up Super sales are great for customers but SpiceJet really needs to strap in lot of other ancillary stuff to the fight the low fares offered not only by the low cost carriers like indiGo, GoAir and the new player Air Asia but also from the full service carrier like that of Jet Airways & Air India.
Please let me know your views on this Indian Airfare fight,
The Aviator's Symphony 